3 Reasons Why Your Custom SEO Articles Won’t Work

If you’re spending time, or money, getting custom SEO articles written for distribution and marketing, there are three very good reasons why you may find your method backfiring. There are really only ever three outcomes from SEO article marketing - either you get real results that improve your cash flow, you get nowhere, or you get blacklisted. Since you certainly don’t want either of the latter two results, it’s important that you know how to market your articles correctly. Making some of the common mistakes made by many online businesses and entrepreneurs every day is a sure way to shoot your business in the foot before you’ve even begun.One of the first mistakes many people make is to confuse the idea of keywords and keyphrases with semantic language and LSI. This is a huge mistake, and I see very few custom SEO articles that have been effectively written from the point of view of LSI. Too many people still think that latent semantic indexing means that instead of including your keyword a dozen times in your article, you instead include it two or three times, but then include as many semantically identical alternatives as possible. So, for example, instead of including the phrase ‘office supplies’ a dozen times, article marketers will use variations, such as ‘office stationery’, ‘office equipment’, ‘stationery supplies’ and ‘office equipment’. Unfortunately by doing this there’s an extremely high chance that Google will either ignore it, or blacklist it.The point is that Google understands that all of these keyphrases are semantically equivalent, and so treats them as the same. This means that every single occurrence of this keyphrase will add up to the total keyword density - with the result that the article is so bloated with keywords it is struck off the search results pages entirely. Instead, Google uses its semantic indexing algorithms to deduce the relevance and context of an article based on the supporting language used. So an article about office stationery might reasonably be expected to have semantically related words (not semantically equivalent) such as ‘business’, ‘order’, ‘filing’ and ‘organisation’. By including a well rounded article, in terms of vocabulary and context, you are more likely to find your article working for you in the way you intend.The second problem is the idea of using an article spinner to create custom SEO articles by the score. I have very, very rarely seen an article created by an article spinner that actually made sense, and didn’t sound as though someone sneezed on a Scrabble board while doing a crossword. You might think that swapping words around like ‘turn’ and ‘screw’ led light bulbs might sound fine, but when your article then suggests it will teach people how to turn their visitors into paying clients, your second version might well intimate that it is about to teach the reader how to screw his visitors instead. The English language is deadly if not in the right hands - and a computer is not the right hands at all, since it has none. If you need more warning, think about Iphone 4s Battery what would happen if you blindly accepted your computer’s suggestion that ‘erection’ meant the same as ‘construction’ within certain sentences...The third problem is that too many article marketers ignore what is fundamentally the most important part of any successful article - the resource box. The author’s resource box is the whole point of the article - either to encourage readers to click the links and visit your sales page, or simply to create highly ranked backlinks which will help boost your site’s own search results listing. I have seen thousands of articles with either no resource box, or no active links. Very few people will be so motivated by your article that they will highlight your web address, copy it, paste it into the address bar and visit your site manually. People are lazy - they need the process to be easy and a natural extension of reading your article - as simple as clicking to the next page.Creating original, well written custom SEO articles is not easy, and using methods such as cheap article writing services which hurl out articles for a few cents each, and which make little sense or which use the language in a very weak way, or using article spinners to create gobbledegook which is either nonsensical or inadvertently offers entirely the wrong idea, or failing to use the resource box effectively will all help to keep your competitors very happy as they watch your website glide gently into obscurity.